SkylineSourcing
Book a Call ↗
Search engine optimization

SEO & local rankings

Don’t be a best-kept secret.
Be the business they find.For the searches that lead to your next customer

We help local service businesses, multi-location companies, e-commerce stores, and SaaS brands rank higher on Google, show up in Google Maps, and appear in AI search answers, then turn that visibility into calls and leads.

Book a Free CallGet a Free SEO Audit

Free 30-minute call. No obligation.

Illustration of a business owner checking a keyword tracking report on a tablet from a lounge chair. Example data: 139 keywords up, 116 in top 3, 274 tracked
The problem

A good business can still be invisible online.

Customers search before they call. If your competitors show up first on Google, in the map results, or in AI answers, they get the call, even if you do better work. Most businesses don't need more marketing noise. They need a website Google trusts, a strong local presence, and a clear plan that builds month after month.

What's included

Here is the work, in plain English.

Three jobs: find out where you stand, fix and build, then turn visitors into leads.

1. Find out where you stand

  • Competitor researchWho you are really up against on Google, and where the gaps are.
  • Keyword research and mappingThe words customers actually type, each matched to the right page.
  • Website SEO auditA health check of speed, errors, and anything holding rankings back.
Illustration of a paper clipboard and easel showing a site health audit. Example data: score 97, 0 errors, 2 warnings
Illustration of a corkboard with a network of pinned links and a tiny cactus, representing a backlink profile. Example data: 8,535 links, 651 referring domains

2. Fix and build

  • On-page and technicalTitles, headings, images, internal links, speed, mobile, crawlability, sitemaps, HTTPS, and schema.
  • Content and landing pagesUseful service pages, location pages, and blog posts built to rank and convert.
  • Links and citationsRelevant backlinks, business citations, and guest posts that build authority over time.
  • AI search structureContent and business details organised so ChatGPT and Google AI Overviews can understand you.

3. Turn visitors into leads

  • Conversion and trackingClearer calls to action, plus measurement of calls, form leads, and visitor behavior.
  • Easy contact pathsMake phone numbers, enquiry forms, and booking links easy to find, especially on mobile.
  • Clear service pagesHelp visitors quickly understand what you offer, who you help, and what to do next.
  • Local presenceGoogle Business Profile and local visibility, covered in the next section.
Local SEO

Show up in Google Maps when nearby customers need you.

For local businesses, the map results are often the first thing customers see, and the first place they call from. We optimize your Google Business Profile and local presence so you appear for the services you offer, in the areas you serve.

More than one location?A clear page for each location, with accurate business details and properly managed profiles.
Book a Free Call
  • Google Business Profile setup and full optimization
  • Categories, services, description, and service areas
  • Photos and Google posts to keep the profile active
  • Review strategy to help you earn more 5-star reviews
  • Citations and directories with the same name, address, and phone everywhere
  • Local schema on your website
  • Map ranking work for your key services
Your roadmap

What happens, month by month.

SEO builds over time. Here's how a typical campaign unfolds, so you always know what we're working on and why. Link building and weekly rank tracking run every month throughout.

  1. Month 1

    Research and setup

    Competitor and keyword research, keyword-to-page mapping, URL review, and a website SEO audit.

  2. Month 2

    On-page optimization

    Title tags and meta descriptions, content optimization, schema markup, and new landing pages where needed.

  3. Month 3

    Technical and conversion

    Mobile and site speed improvements, site structure, and conversion optimization on key pages.

  4. Month 4

    Tracking and insights

    Google Analytics goal setup, Search Console error fixes, and visitor behavior tracking.

  5. Months 5 to 6

    Review and local growth

    Performance review, keyword adjustments, Google Business Profile optimization, blog and internal linking improvements, and a technical audit with fixes.

  6. Months 7 to 12

    Refine and scale

    Ongoing audits and fixes, competitor link analysis, and expanding authority to build visibility for more keywords.

Every market is different. Timelines and results depend on your industry, competition, location, and website. We'll give you an honest outlook on your call.

Illustration of a business owner reviewing a keyword visibility growth report on a laptop. Example data: 7,747 keywords, growth of 3,609 keywords, up 87.2%
Illustration of a laptop on a counter by a window showing a Search Console performance report. Example data: 46.8K clicks, 8.5M impressions, 0.55% CTR, 12.3 average position
Reporting & communication

See your rankings. Stay informed.

Check your keyword positions anytime through your ranking dashboard. We’ll keep you updated on progress, completed work, and upcoming website changes, and ask for your feedback or approval when needed.

Working together

SEO works best as a partnership.

  • Access to your website, so we can make on-page and technical improvements. Without it, results are limited.
  • Access to Google Business Profile, Google Analytics, and Search Console. We'll help set them up if you don't have them.
  • A quick review of new pages and content before they go live.
SEO FAQ

What to expect.

How long does SEO take?
Many campaigns start showing movement within the first 2 to 3 months, with stronger results building between months 6 and 12. The timeline depends on your competition, location, and the current state of your website.
Do you do local or national SEO?
Both. Local SEO focuses on Google Maps and searches in your service area. National SEO focuses on ranking across the country, which suits e-commerce and SaaS companies. We'll recommend the right focus on your call.
What do you report on?
You'll receive a link to your ranking dashboard, along with progress updates on your keyword positions, completed SEO work, and planned improvements. We also keep you informed about website and content changes and contact you when feedback or approval is needed.
Do I need a new website to do SEO?
Not always. We'll audit your current site and tell you honestly whether it can be improved or would hold your rankings back. If you need a new one, we can build it.
What is AI search visibility?
More customers now ask ChatGPT and Google's AI Overviews for recommendations. We structure your content and business information so these tools can understand what you do, where you work, and why you're a strong choice.
Do you guarantee first-page rankings?
No honest agency can guarantee rankings, because Google controls the results. What we guarantee is clear work, transparent reporting, and a strategy built on proven SEO practices.
What do you need from me to get started?
A short onboarding call, access to your website and Google accounts, and a list of your main services and service areas. We handle the rest.
See all FAQs →
Find your search opportunity

Let's find your search opportunity.

We'll look at where you rank today, what your competitors are doing, and the fastest path to more calls from Google.

Book a Free Call

Free 30-minute call. No obligation.